Frequently Asked Questions
About Immileads
What exactly is Immileads?
Immileads is a client acquisition system for immigration lawyers, built on a network of specialized immigration brands. Each brand attracts and qualifies one segment — family, employment, asylum, citizenship by descent, relocation — so a prospect researching a family visa lands on family-visa pages and answers family-visa screening questions before they ever become a lead. We send the matching, verified leads to your CRM within 60 seconds, at a fixed price per lead set in writing before your first batch. The segmentation matters because it does half the qualification work before the form does: generalist vendors capture "I need a lawyer" traffic across 40+ practice areas and sort it afterwards, which is why their immigration leads are hit and miss. If you also need follow-up systems for the 6-12 month immigration decision cycle — automated response, consultation booking, nurturing sequences — we build those on request.
How does it work?
We run ads across Google, Facebook, YouTube, Taboola, LinkedIn, and TikTok through our immigration-specific brands. People researching visas or relocation fill out a questionnaire on our landing pages. We verify every lead (filter fake emails, wrong numbers, bots) and send only qualified, real prospects to your CRM within 60 seconds. If you also need nurturing sequences, we can set those up for you.
Why was Immileads created?
Immileads was created by Jérémie Le Pévédic, who founded Expat.cl, an immigration and relocation agency in Chile, in 2016. He spent years figuring out how to reliably acquire immigration clients through paid advertising, in a market with the same 6-12 month sales cycle your firm faces. Other immigration lawyers had the exact same problem, so he built Immileads to put those systems to work for other immigration law firms.
Why is it better than hiring a marketing agency?
You pay per qualified lead, not a monthly retainer. Immigration is all we do: no real estate, dental, or personal injury leads. Unlike generalist lead generation or marketing agencies that capture "I need a lawyer" forms across 40+ practice areas, our brands qualify prospects by visa type and intent.
Who is this for?
Immileads is built for immigration law firms, from solo attorneys with intake support to multi-attorney practices, that:
- Currently rely on referrals or word-of-mouth and want a predictable, scalable source of new clients
- Are getting leads but most are unqualified: tire-kickers, wrong visa types, fake contact info
- Have leads but lose them in the long sales cycle. Prospects go cold without follow-up
- Want to grow without hiring a marketing team. Focus on immigration law, not Google Ads
Who is Immileads NOT for?
Three situations where we'll tell you not to buy leads:
- Firms outside immigration law. We don't do personal injury, real estate, or general practice. Immigration is all we do.
- Firms with no intake capacity. Leads need a same-day response. If nobody on your team can call a lead back within hours, fix intake first (we can help).
- Firms expecting leads to close themselves. We deliver qualified prospects, but your intake team runs the consultation and closes the case. Results depend on your response speed, follow-up quality, offer, and service presentation.
How is Immileads different from a traditional marketing agency or a generalist lead vendor?
Immileads differs from both on structure, not just quality. A traditional marketing agency charges a monthly retainer or a percentage of ad spend regardless of results — the right buy when you're missing marketing basics, but once they exist you keep paying whether or not cases arrive. A generalist lead vendor runs one funnel across 40+ practice areas and sells you the immigration slice, often shared between firms. Immileads only does immigration: leads arrive pre-matched to visa type through our segmented brand network, are 100% exclusive to one firm, and cost a fixed price agreed in writing before the first lead ships — no retainer, no ad-spend markup, no long-term contract. Leads that fail your written Custom Lead Profile are replaced free. And where generalist vendors send leads and disappear, we build the follow-up systems for the 6-12 month immigration cycle on request.
About Our Lead Generation Service
What does it cost?
A fixed price per qualified lead, set by visa type, country, and your criteria. As an indication for tier-1 countries: family-based averages USD 45-65, employment-based USD 65-85, investor visas USD 75-150. Some specialized categories run higher, up to around USD 250 per lead. Your exact price is set in writing before your first batch, so there are no surprises after you start. Most firms invest USD 2,000-7,000 per month in total lead volume — enough at those averages for roughly 20-100 leads a month depending on your visa mix. The price differences reflect acquisition reality: an investor-visa prospect costs more to reach and qualify than a family-based one, but also carries a higher case fee. No hidden fees, no retainers, no ad spend markups — you pay for delivered, criteria-matched leads and nothing else. Book a call for detailed pricing on your specific practice.
Is there a minimum commitment?
No long-term contracts. You start with a small batch of 30-100 leads to test — big enough to tune the targeting and judge the numbers honestly, small enough to walk away from. The first couple of weeks of any new campaign are calibration, which is why quality stabilizes as the batch progresses. If the math works for your practice, you scale up; firms with intake capacity run to 500+ leads per month. Pause, adjust criteria, or stop anytime — you only pay for the leads you receive, and every one of them is checked against your written Custom Lead Profile first. The minimum batch exists for tuning, not for lock-in: if the test doesn't work, the test is all you ever bought.
How do I get started?
Book a 15-minute discovery call. We learn about your practice: what visa types you handle, which countries, your capacity, and your goals. We'll tell you honestly if Immileads is a good fit. If it is, we define your ideal client profile together, connect to your CRM, and leads start flowing.
How do I receive the leads?
Qualified leads are delivered directly to your CRM within 60 seconds of the prospect submitting the form — with the full qualification data attached: visa type sought, country of origin and destination, timeline, situation, and verified contact details. We deliver into any CRM with an API — Clio, LawRuler, Lawmatics and most legal CRMs qualify — as well as email, SMS, or Google Sheets, in any combination (many firms run CRM plus an SMS alert for high-value leads). One practical note: free or trial CRM tiers usually lock the API, so direct delivery needs a paid plan. If you don't have a CRM at all, we'll help you set one up as part of onboarding. Speed matters here for a reason: the leads who convert best are the ones your team contacts while the inquiry is still fresh.
How quickly will I see results?
Leads start flowing within days of onboarding. However, immigration has a longer conversion cycle (6-12 months is typical), so the revenue builds over time. The firms that see the best results respond to new leads within minutes, follow up consistently across the cycle, and keep a steady monthly lead volume.
Can we send the leads by text/SMS? Or through online messaging channels?
Yes, we can send leads by SMS at no extra cost. Sending leads through online messaging channels depends on the platform. Let us know what works for you, and we can check.
About Optional Services: Follow-Up Systems & Practice Automation
Do you only deliver leads, or do you also help convert them?
Lead delivery is the core service. If you need help converting, we can build the follow-up / nurturing systems for you: instant automated response, consultation booking with calendar integration, no-show follow-up, and nurturing sequences for leads that aren't ready yet. We can also audit your offer and marketing materials. Everything is designed for the 6-12 month immigration decision cycle.
What is immigration practice automation?
An optional add-on for established clients scaling past their back-office capacity. It is scoped and priced separately from leads. It automates case preparation, staff Q&A, case tracking, and client follow-up: document checklists, rule-change monitoring, milestone notifications, review and referral requests. Your staff reviews anything before it goes out.
About the Immigration Leads
How do you generate the leads?
We run paid campaigns across Google, Facebook, YouTube, Taboola, LinkedIn, and TikTok through our own network of specialized immigration brands, one per segment: family, employment, asylum, citizenship by descent, relocation, plus country-specific brands. A lead who fills out a form on our family-visa brand has already self-segmented, and each brand's form asks the qualification questions specific to that case type.
Can I set criteria (country, visa type, situation) for the leads?
Yes. We define your ideal client together: specific visas, countries of origin/destination, qualifying criteria. This becomes the filter every lead must pass. However, being too restrictive can increase the price per lead and decrease the available volume.
What if the leads aren't good?
Every lead is verified against your specific criteria before delivery. We filter fake contact info, bots, and wrong numbers. If a lead doesn't meet the agreed criteria, we replace it.
How do you ensure the leads are qualified?
Custom landing pages ask the right pre-screening questions (visa type, country, timeline, situation). Our system then filters out fake emails, wrong phone numbers, and Do-Not-Call entries. Only verified, matching leads reach you.
Do you sell exclusive leads or share them between several immigration companies?
We only sell exclusive leads. Each one goes to a single firm and leaves our pool the moment it reaches your CRM — we never resell a lead, not in another market, not for a different visa type, not after any period of time. This isn't just a policy, it's enforced by the system: duplicate detection runs across our entire brand network, so even if the same person fills out a form on another of our brands months later, they cannot be sold to a second firm. When a lead you already own comes back like that, you get a notification instead — which is worth acting on, because a returning prospect is actively working on their immigration project at that moment. Shared leads put your intake team in a phone race against three or four competing firms; exclusive leads are why ours actually answer.
How many of your leads will become clients?
We don't guarantee conversion rates. No honest vendor can, because the biggest factors sit on your side of the handoff. As a reference: around 10-15% is standard for cold paid leads, and firms with fast intake and systematic follow-up reach 20-25%. The gap between those two numbers is almost entirely response speed and persistence — a lead called within five minutes of submitting a form answers at multiples of the rate of a lead called the next day, because they are still on the phone they used to fill it out. Immigration adds its own factor: prospects decide over 6-12 months, so leads that don't sign in week one aren't dead, they're early — which is why follow-up across the cycle matters as much as the first call. If you need those follow-up systems, we can build them for you.
Can I reject a lead?
Yes. You can reject a lead during the first 24 hours in case of false contact information. After contacting the lead, we will replace it at no cost if it is fake.
Does the lead collection process abide by the GDPR or local privacy regulations?
Yes. Our acquisition landing pages are compliant with GDPR. If your country has specific regulations regarding user privacy, please let us know to ensure our lead acquisition is compliant. To be fully compliant, you must handle the leads abiding by the GDPR or your local privacy regulations once we send them to you.
