Most intake calls fail during the first thirty seconds or last two minutes. Callers will explain their situation in the middle. A script prevents the opening, close, and objections from losing cases.
Protect the opening and close. Callers will discuss their situation without prompting. The script matters most in the first 30 seconds and last two minutes, where unstructured intake loses cases.
We would use this script at an immigration firm with 5-10 attorneys. Adapt the qualification section to your practice mix and keep it next to every phone.
A script sets a minimum standard. Your best people will go beyond it, while your newest hire will not fall below it, even on day one. That consistency is worth real money: conversion benchmarks show a 2x spread between the best and worst intake performer in the same office, working the same leads.
Stage 1: The opening (first 30 seconds)
The caller may be nervous, speaking a second language, and expecting an automated system. Start with warmth, competence, and their name.
"Thank you for calling [Firm]. This is [Name]. Am I speaking with [caller name]? ... Great. I'm going to ask you a few quick questions so we can point you to the right attorney. It takes about five minutes. Does that work?"
For outbound calls to a purchased lead, speed is the script. The lead arrived seconds ago; you are calling inside the five-minute window:
"Hi [Name], this is [Name] from [Firm]. You just filled out a form about [visa type / immigration help]. I'm calling to get you answers while it's fresh. Do you have five minutes?"
Leave out "how are you today" and the company history. Be warm and efficient.
Stage 2: Qualification (minutes 1-6)
Ask the questions in this order. Each answer changes the next step and filters the inquiry early.
- "What are you trying to accomplish?" Open-ended on purpose. Let them talk for a minute. You learn case type, urgency, and emotional state in one question.
- "What is your current status, and where are you now?" In the country or abroad, in status or out. This answer determines much of the immigration screening.
- "Has anything already been filed, denied, or missed?" Prior denials and deadlines change everything, including price and urgency.
- "When do you need this resolved?" Timeline separates a this-month client from a 6-12 month follow-up.
- "Have you spoken with other attorneys?" Not a disqualifier. It tells you whether you are selling first or selling against someone.
The full question set, with the reasoning behind each, is in our immigration client intake form guide. The phone version is the short form: five questions, not twenty-five.
Stage 3: The bridge (minute 7)
Before asking for the booking, show that the firm listened. Use one sentence:
"Based on what you've told me, this is the kind of case our attorneys handle regularly. The next step is a consultation with [Attorney], where you'll get a real assessment of your options and what the process would look like for you specifically."
Never diagnose on the intake call. "The kind of case we handle" is safe; "you qualify" is legal advice from a non-lawyer.
Stage 4: The booking close (minutes 8-10)
Ask directly, offer two slots, book while on the phone:
"I can get you in with [Attorney] tomorrow at 2pm or Thursday at 10am. Which works better?"
Two options beat "when are you free?" every time. Open-ended scheduling invites "I'll check my calendar and call back," and callers who hang up unbooked convert at a fraction of the rate.
Then confirm the details to reduce no-shows:
"You'll get a confirmation by text and email right now, and a reminder the day before. If anything changes, reply to that text and we'll move it, no problem."
That single sentence, plus the reminder system behind it, is half of how firms cut no-shows.
Stage 5: Objection handling
"How much does it cost?"
"Fair question. Fees depend on the specifics of your case, which is exactly what the consultation establishes. What I can tell you is that the consultation itself is [free / USD X], and you'll leave it knowing the full cost before committing to anything."
"I need to think about it."
"Of course. Most people we help talked to us more than once before starting. Can I put a tentative time on [Attorney]'s calendar so it's held for you? If you decide it's not the moment, one reply cancels it."
"I'm just gathering information."
"That's exactly what the consultation is for. You'll get information specific to your situation instead of what a website guesses. There's no obligation past that."
"Can you just answer one quick question?"
"I wish I could, but your situation deserves a real answer from an attorney, not a guess from me. That's what the consultation gives you, and [Attorney] will answer that question first."
Making the script stick
Print the script, practice it during onboarding, and score recorded calls against it each month. Without review, the script becomes optional within a quarter.
Measure booked-consultation rates by intake person and lead source.
From here:
- How to measure lead quality defines the source-level numbers that hold vendors accountable.
- Hiring an intake specialist helps you decide when call volume justifies another hire.
- Consultation no-shows provides a stronger reminder close for every booking.
FAQ
Should staff follow the intake script word for word?
Which situations require escalation during intake?
What happens when a caller declines a qualifying question?
How should the opening differ for referrals and paid leads?
How should managers audit and coach script use?
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