Standalone audit

Immigration Firm Offer & Consultation Audit

Find where prospects lose confidence between the first visit and the engagement agreement, then revise your offer, fee presentation, consultation flow, and follow-up.

Review my offer
Direct answer

More leads do not fix an offer that prospects do not understand or a consultation that ends without a clear next step.

We review how your firm presents its service, explains its fees, runs consultations, and follows up afterward. You get a prioritized written plan and revised material your firm can use and test, not a report filled with general marketing advice.

What is included

The standard audit

The audit follows the same path a prospect sees: service page, inquiry, booking, consultation, fee discussion, and follow-up.

Evidence review

  • Main service and case-type pages
  • Advertising or lead-generation landing pages
  • Intake form and automated first response
  • Consultation booking flow and reminders
  • Consultation presentation, script, or recording where available
  • Fee, payment-plan, engagement, and no-show follow-up

Offer and positioning analysis

  • Who the service is for and who it is not for
  • Whether the offer is specific enough to compare and remember
  • Whether the value is clear before the price appears
  • Whether pricing is explained without unsupported claims
  • Where trust, proof, or expectations are missing
  • Whether the presentation reflects the immigration timeline

Consultation analysis

  • What the prospect needs to decide before the call ends
  • Whether your attorneys present the service consistently
  • Where the conversation turns into a document checklist instead of an offer
  • Whether the next steps, ownership, and timing are clear
  • How your team handles undecided prospects and no-shows

Deliverables

  • Offer and conversion scorecard
  • Prioritized findings: fix now, test next, and leave alone
  • Revised one-page service offer
  • Recommended pricing and payment presentation
  • Consultation-flow outline and suggested questions
  • Immediate-response, no-show, and undecided-prospect templates
  • 90-day testing plan and review call
Process

How we complete the audit

  1. 01

    Collect your current pages, forms, messages, scripts, pricing presentation, and available intake data.

  2. 02

    Walk through the complete prospect path as a skeptical potential client.

  3. 03

    Separate factual problems from assumptions that need to be tested.

  4. 04

    Rewrite the core offer and consultation flow around your firm's actual service.

  5. 05

    Deliver the scorecard, revised materials, and prioritized testing plan.

  6. 06

    Review the findings with your decision-maker and intake owner.

Good fit

This is useful when

  • Your firm generates inquiries but signs fewer matters than expected.
  • Your prospects compare the service mainly on price.
  • Several of your attorneys present the same service differently.
  • Your firm is preparing to increase lead volume.
  • No one at your firm can show exactly where prospects leave the intake process.
Not a fit

Do not buy this when

  • Your firm wants a guaranteed conversion rate.
  • You cannot share the current materials and intake process for review.
  • Your firm has too little consultation activity to test any change.
  • Your firm wants marketing adjectives instead of a clearer offer.
Boundary

What the system does not replace

We improve how your firm's existing service is explained and sold. We do not set legal strategy, guarantee engagements, or replace your firm's responsibility for fee rules, ethics, and jurisdiction-specific claims.

FAQ

Questions firms ask before starting

Is this only for firms buying Immileads leads?
No. We can audit firms that use referrals, organic traffic, their own advertising, purchased leads, or several channels at once.
Will you recommend what our legal fees should be?
We review how your firm structures and presents pricing in relation to its service and value proposition. Your firm remains responsible for setting fees and complying with its professional obligations.
Do you implement the recommendations?
Implementation is optional. We can scope website revisions, consultation materials, CRM workflows, staff training, and measurement after the audit.
Does the audit guarantee a better conversion rate?
No. We identify friction, revise the offer, and define tests. Results still depend on the market, intake execution, attorney consultations, pricing, and the quality of the underlying service.

More leads will not fix an unclear offer

Send the current service page, fee presentation, booking flow, and consultation material. We will tell you what the audit can and cannot answer before it starts.

Review my offer