Standalone audit

Immigration Firm Offer & Consultation Audit

Find where prospects lose confidence between the first visit and the engagement agreement, then revise the offer, fee presentation, consultation flow, and follow-up.

Review my offer
Direct answer

More leads do not fix an offer that prospects do not understand or a consultation that ends without a clear next step.

This audit reviews how the firm presents its service, explains its fees, runs consultations, and follows up afterward. The result is a prioritized written plan plus revised material the firm can use and test—not a report filled with general marketing advice.

What is included

The standard audit

The audit follows the same path a prospect sees: service page, inquiry, booking, consultation, fee discussion, and follow-up.

Evidence review

  • Main service and case-type pages
  • Advertising or lead-generation landing pages
  • Intake form and automated first response
  • Consultation booking flow and reminders
  • Consultation presentation, script, or recording where available
  • Fee, payment-plan, engagement, and no-show follow-up

Offer and positioning analysis

  • Who the service is for and not for
  • Whether the offer is specific enough to compare and remember
  • Whether value is clear before price appears
  • Whether pricing is explained without unsupported claims
  • Where trust, proof, or expectations are missing
  • Whether the presentation reflects the immigration timeline

Consultation analysis

  • What the prospect needs to decide before the call ends
  • Whether attorneys present the service consistently
  • Where the conversation becomes a document checklist instead of an offer
  • Whether next steps, ownership, and timing are clear
  • How undecided prospects and no-shows are handled

Deliverables

  • Offer and conversion scorecard
  • Prioritized findings: fix now, test next, and leave alone
  • Revised one-page service offer
  • Recommended pricing and payment presentation
  • Consultation-flow outline and suggested questions
  • Immediate-response, no-show, and undecided-prospect templates
  • 90-day testing plan and review call
Process

How the audit is completed

  1. 01

    Collect the current pages, forms, messages, scripts, pricing presentation, and available intake data.

  2. 02

    Walk through the complete prospect path as a skeptical potential client.

  3. 03

    Separate factual problems from assumptions that need to be tested.

  4. 04

    Rewrite the core offer and consultation flow around the firm's actual service.

  5. 05

    Deliver the scorecard, revised materials, and prioritized testing plan.

  6. 06

    Review the findings with the decision-maker and intake owner.

Good fit

This is useful when

  • The firm generates inquiries but signs fewer matters than expected.
  • Prospects compare the service mainly on price.
  • Several attorneys present the same service differently.
  • The firm is preparing to increase lead volume.
  • Nobody can show exactly where prospects leave the intake process.
Not a fit

Do not buy this when

  • The firm wants a guaranteed conversion rate.
  • The current materials and intake process cannot be shared for review.
  • There is too little consultation activity to test any change.
  • The firm wants marketing adjectives instead of a clearer offer.
Boundary

What the system does not replace

The audit improves how the firm's existing service is explained and sold. It does not set legal strategy, guarantee engagements, or replace the firm's responsibility for fee rules, ethics, and jurisdiction-specific claims.

FAQ

Questions firms ask before starting

Is this only for firms buying Immileads leads?
No. The audit can review a firm using referrals, organic traffic, its own advertising, purchased leads, or several channels at once.
Will you recommend what our legal fees should be?
The audit reviews how pricing is structured and presented relative to the service and value proposition. The firm remains responsible for setting fees and complying with its professional obligations.
Do you implement the recommendations?
Implementation is optional. Website revisions, consultation materials, CRM workflows, staff training, and measurement can be scoped after the audit.
Does the audit guarantee a better conversion rate?
No. It identifies friction, revises the offer, and defines tests. Results still depend on the market, intake execution, attorney consultations, pricing, and the quality of the underlying service.

More leads will not repair an unclear offer

Send the current service page, fee presentation, booking flow, and consultation material. We will tell you what the audit can and cannot answer before it starts.

Review my offer